Visual Identity

We're almost there! Time to work on how you look. Your visual identity is the marker that will give you the glow in the middle of the show.

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Visual Identity Process

Create your visual elements

Remember your personal story, values, and mission. Then build the visual elements that best represent your identity.

Define which visual do your audience prefer

Based on your audience analysis, you now have a clearer picture of what grasps their attention. Make sure that aligns with you visual choices. For example, if your audience is primarily millennials, you may want to choose a modern, minimalist design.

Choose a color scheme

The color pallette must reflect your personality and values. Colors can have a significant impact on how people perceive your identity.

The art of typography

Select typography that complements the visuals and communicates your tone and style.

Create a style guide

This guide will document pyour visual identity, including guidelines on how to use your visual elements consistently across all channels and platforms.

You are almost done! Let's take it up a notch and amplify your print

At this stage, you fully comprehend your strengths, your audience preferences, what you want to tell them, and how you want your whole identity to be. With all this ready, it's time to finish it and work on maximizing your impact with the next step

Final Step